Petrus Brands

90-Day ROI with Dynamics CRM

Summary

Petrus Brands is the holding company for Planet Smoothie and Shane's Rib Shack brands. The company specializes in franchising, operations, branding, marketing, business development, etc. Planet Smoothie has over 160 franchise locations across the United States and Shane's Rib Shack has over 70 locations.

Challenge

Years ago, Petrus Brands had built a custom franchise management system with Cold Fusion and a SQL database. The corporate operations group was unable to rely on the information in their system because it was never current. Petrus Brands had to put their business intelligence initiatives on hold for years until they could resolve issues with data integrity.

After years of trying to get all the franchisees and sales managers consistently and completely using the system, Petrus Brands decided the system would require optimizations to accomplish that goal. The system was laden with bugs and overly complicated custom programming, which made the required changes cost prohibitive.

Petrus Brands also had a fragmented database split between their custom application and SalesForce. Data was not consistent between the two locations and keeping them in sync was next to impossible.

Solution

Petrus Brands turned to Arke Systems, recognized by Microsoft as a leading implementer of Dynamics CRM, to analyze and reengineer their franchise management system. With the power of Microsoft Dynamics CRM and Arke Systems’ franchise management solution, Petrus Brands was able to migrate their legacy franchise management system to a new platform in under 30 days.

Within a couple of weeks following the initial deployment, Petrus Brands was able to cancel their subscription to SalesForce and save a significant amount of money every year.

Results

Petrus Brands’ sales managers and franchisees found that they could manage their franchises, information, and sales process with ease. The stable platform and familiar interface of Dynamics CRM allowed Petrus Brands to embrace a new system quickly and immediately begin servicing their franchisees better. With the system fully deployed, Petrus Brands immediately began their business intelligence efforts, an initiative they had delayed for years until rolling out Dynamics CRM.

With accurate data in Dynamics CRM, Petrus was able to publish real-time store information to their Planet Smoothie and Shane’s Rib Shack websites.

Canceling SalesForce alone provided an ROI that paid for the entire system deployment within 90-days. Positioning the company to leverage better processes and actionable data from the system netted Petrus Brands a nearly immediate return on the entire project.