Fresh & sticky content

When it comes to content, too many websites take the "fix it and forget it" approach. Then they wonder why their site isn't pulling its own weight.

The heartbeat of a successful growth strategy is fresh content. And content doesn't just mean static page copy – it comes in different formats: keywords, blog entries, articles, message boards, metadata and campaigns. Whatever the format, sites thrive on fresh material.

"Our partnership with Arke Systems gave us the confidence and trust we needed to focus on other areas of our business. Their communication and execution are top notch."
John Hightower, Technology Director, We Buy Down

And the easiest way to ensure freshness is to make updating easy through a Content Management System. A CMS provides a straightforward interface for adding and editing content, building new pages and even getting insight into what's working and what isn't. And since anyone can add content or make changes, you don't need to spend money on administrators or IT just for that purpose.

Parts of the pie

By structuring your website to maximize your exposure to search engines, we help you drive more web traffic. We work closely with you to define keywords and funnel strategies to convert casual web visitors into engaged customers. We also provide web analytics that quantify your ROI so you can answer "I know" rather than "I think". Web analytics also give you the tools you need to tweak content, perform A-B testing, and determine your most effective customer segments.

We build all of this on Microsoft technologies like Sitecore, DotNetNuke, and Ektron so it integrates with your existing infrastructure investment and integrates seamlessly with your existing systems.

We understand the web, but more importantly, we know how to use the web's potential to increase sales and improve customer engagement. And just to prove it: we apply these techniques to our own website and appear on the first page of search results for all of our targeted keywords.

Arke Systems customer pains solved by CMS systems:

• "We have a lot of content but it isn't organized well. We just throw it up there and never promote it."
• "Our departments want to contribute content to the website, but marketing hasn't figured out a good way to review it first."
• "Our website doesn't have a way to capture customer information so we don't get valid lead information."
• "We have no idea whether our website has any value for our business."
• "Our website doesn't have a lot of traffic, and the traffic we see doesn't seem to convert to leads."