"Companies that use lead management automation tools to connect sales and marketing will see an increase in conversion rates by 50%."
- Gartner Group

Success: it's built on information

Management of customer relationships is critical in today's business environment. Without an effective strategy for collecting and understanding customer data – and a means for executing it – you're putting your business at risk. The status quo puts you at the back of the pack.

How to get there

CRM Systems have three core functional components and these components can be customized for your business to boost their effectiveness.

"According to Gartner Research, sales people spend only 45% of their time selling. The other 55% is spent on meetings, administrative tasks, account service, training, travel, research and intra-company communications."
- Gartner Group

Sales Force Automation

You want a shorter sales cycle, higher close rates, and improved customer retention, right? Your CRM system can automate your sales processes and present a single view of the customer so everyone is working fast and smart.

Your CRM system can automate your sales processes and present a single view of the customer so everyone is working fast and smart.

Marketing Execution

To take your marketing further requires current data and segmentation. It's the best way to get more for your marketing dollar. Plus, regular tracking of success metrics will give you an honest view of how things are really going.

Customer Service Effectiveness

With all the CRM options available, there is no excuse for not serving up real-time customer data, service history and support knowledge directly to CSRs. It's the only way to ensure consistent, efficient service that keeps you in the game. Without it, say goodbye to customer satisfaction and return business.

Why Microsoft CRM

Works the Way You Do

Microsoft Dynamics CRM delivers results by using a native Microsoft Office and Outlook experience. Users can choose to utilize a rich Outlook client or access the system through a browser-based client or a mobile device. Additionally, because most organizations are familiar with Outlook and other Microsoft productivity tools, Microsoft Dynamics CRM is designed to provide you with a minimal need for training, broader user adoption, less application switching, and higher productivity, all while helping you facilitate a rapid return on investment.

Works the Way Your Business Does

Microsoft Dynamics CRM is designed to adapt easily to a company's unique needs. Event-driven workflow capabilities can drive consistent process execution across the organization while powerful reporting based on Microsoft Excel® and SQL Server™ Reporting Services give real-time visibility into every business process and customer interaction. Microsoft Dynamics CRM is also designed to allow customers to tailor it to their specific industry to achieve a high degree of operational efficiency. Customers are then able to target resources and process disciplines to the business areas of greatest return.

Works the Way Technology Should

Microsoft Dynamics CRM works the way an IT departments expects it to, because it's based on proven, industry-standard Microsoft technology that's designed to be easy to learn and work with. Customers enjoy a rapid, low-cost deployment and a highly flexible and configurable platform built on Web services and other standard tools and technologies to protect and enhance the business value of an organization's entire IT portfolio.

Arke Systems and CRM: the trusted pain relief combination

A Arke Systems CRM implementation is the perfect way to address all the common customer relationship pain points. So if you've heard yourself saying any of the following, it's time to call us.

• "We lose customer data every time someone quits."
• "Busy periods are great – but not if we let solid opportunities fall through the cracks."
• "How to know if my marketing spending brought in any revenue when the hand-off between marketing and sales is totally disconnected?"
• "Our forecasts are mostly based on a gut feeling."
• "Why can't anyone say why we haven't heard from our best customer?"
• "These 6 month sales cycles are killing us."